This global professional design organization is looking to innovate and scale the org to create more value and further the profession of service design.

The Question: How do we systematically nurture, expand, and enrich knowledge and resources?

I was asked to collaborate with two professional design leaders from Europe to craft a north star vision, create prototypes and design experiences for professionals and enthusiasts alike.

After initial discovery we crafted a vision for 7 new initiatives for the org to pilot and test and presented the recommendations to senior leadership of the global organisation.

Our north star vision included solutions to address the following advances for members and enthusaists:

• Enriched knowledge resources

• Membership growth

• Flexible price points

• New learning pathways

• Opportunity expansion

• Financial sustainability

• Increased value exchange for members