After early organic growth of calendar driven donor fundraisers, this social media giant wanted to expand into new opportunities in the fundraising space for global NGOs and nonprofit organizations.

Through foundational research we uncovered an opportunity to enable more nonprofit driven fundraising.

As the research lead on this big bets innovation team, I was embedded on a product team in central product social impact. Collaboratively we explored nonprofit user goals, motivations, pain points and unmet needs.

Nonprofit Manager was born to catalyze nonprofit led giving for billions of users.

• Notifications and support dedicated to nonprofits

• A more functional way to engage supporters

• Fundraising dashboard

• Insights in a single click

• Automated 1:1 or 1:many communications